Infinity Essence
INFINITI ESSENCE: THE ‘INSPIRED PERFORMANCE’
The essence of the Infiniti brand distilled into one car and then taken to the extremes to satisfy the world’s most demanding car enthusiasts this is the Infiniti Essence. The dramatic design, technology and performance statement is a 600PS, petrol/electric hybrid coupe with rear-wheel drive. What Essence is not is merely an indulgent birthday present from Infiniti to itself.
Essence showcases many of the technologies, including hybrid, and design cues that will distinguish Infiniti production cars of the coming years. Francois Bancon, General Manager Advanced Product Planning
Essence began life not in the design studio but in Infiniti’s product planning department. It is solely dedicated to Infiniti brand promotion, to demonstrate and advocate the Infiniti unique values. For a driver’s car, the perfect driver’s cabin. Essence’s interior promotes a sense of well-being which is key to the Infiniti driving experience. Essence is not, however, an intimidating sports racer.
When the traffic clears, Essence responds with a highway performance that few cars could match. Essence previews a new type of electric motor, called 3D Motor, that was designed to meet tough requirements on size and power output. Essence previews some of the next-generation safety features that will ensure Infiniti cars remain among the safest on the road.



