Polo BlueMotion Concept Car

Volkswagen is presenting the Polo concept car in Geneva under the new umbrella brand ‘BlueMotionTechnologies’. This label covers all production-mature or near-production technologies and products that significantly reduce fuel consumption and CO2 emissions. These are developments such as the new start-stop system and regenerative braking implemented on the Polo BlueMotion concept, as well as the highly innovative SCR catalytic converter on the Passat CC BlueTDI that is also appearing for the first time in Geneva.

However, they also include the NOx storage catalytic converter that has already been successfully introduced in the USA, electric and hybrid drive systems, and innovative engine systems like those in the Touran TSI EcoFuel which are debuting at the 2009 Geneva Motor Show. A launching point for these extremely fuel efficient and low-emission products was the Polo BlueMotion, which in 2006 was the first five-seater to bring fuel consumption down to 3.8 liters per 100 kilometers. The Polo BlueMotion concept car now surpasses this record value by 0.5 liters.

The range of BlueMotion models already available today includes the Golf series, Jetta, Caddy, Touran, Sharan, and the Passat and Passat Wagon. A recent survey by the organization ‘Deutsche Automobil Treuhand DAT’, the renowned and world’s oldest institution for automotive market research, demonstrates just how successful the BlueMotion label has become today. In a representative survey, the highly regarded DAT found that 85 percent of German car drivers are familiar with the BlueMotion label. The next best competitor only attained a recognition level of 36 percent. This makes BlueMotion the number 1 among automotive environmental labels.